Online consultation opens on ‘master plan’ for Hoylake

An online public consultation has been launched on a ‘master plan’ for the future development of Hoylake.

Community forum Hoylake Vision, in conjunction with Liverpool-based public engagement experts Placed, is keen to hear more opinions and thoughts on how the city’s key public goods should feel and function, types of activities, services and spaces on offer, and how they should adapt in the future.

Following a previous round of consultations in 2020, the forum has re-opened an online community engagement website and invites the community to come up with more ideas that will inform an update to the Hoylake Neighborhood Development Plan (NDP).

Visitors can share their thoughts on the “Wall of Ideas” and the “Interactive Map” as well as participate in a survey; in this way, the site grows with the comments, questions and ideas of the public.

To take part in the consultation, go to

Based on the 2020 consultation, the forum worked with AECOM consultants to produce a draft “master plan” and a more detailed “design guide and codes” for Hoylake.

Both can be viewed on the forum’s website and are described as a key part of this new round of consultations.

Ideas explored in the documents include a reimagining of the city’s promenade to include porous surfacing, electric vehicle charging points and improved accessibility, the possibility of a waterfowl and wetlands center at the east of the Carr Lane area and a range of options for Downtown.

The current NDP, produced and managed by Hoylake Vision, came into effect as a statutory part of the council’s local plan in December 2016 following a public referendum, overseen by the Electoral Commission and the local authority.

The consultation is based on the principles of the types of development that people would like to see; where it might be and what it might look like, rather than detailed, specific plans.

Once this engagement has taken place, more detailed goals, priorities and policies will be developed later in an updated NDP.

Mark Howard, chair of the forum management group, said: “The last round of consultations in 2020 came up with some good ideas.

“Based on this, we were able to produce a draft master plan and design guide, but the level of response to the consultation was lower than we would have liked and it is important for us to address this.

“While we received over 200 inquiries and over 1,000 additional comments and interactions, I know we can do better.

“Now that the draft documents have been released, Hoylake residents and businesses need to respond to something more tangible. I really hope people read them and respond with their thoughts.

“There are some very good ideas here that, with the support of the community, could attract investment in the future, create jobs and make Hoylake an even better place to live, work and visit.

“It is important to emphasize that developing a plan is an extremely rigorous process. Once prepared, the renewed draft NPD is subject to further scrutiny and a six-week statutory public consultation, followed by a independent review and finally another referendum.

“It must also be backed by a consultation statement which records all responses to the consultation. People can be assured that nothing will happen without clear evidence of broad community support.

“I hope everyone takes this opportunity to have their say, because it really matters. Through the NDP, we have the opportunity to ensure a vibrant, sustainable and exciting future for generations to come. .”