Practo launches online pet consultation services

The service will provide 24/7 remote consultation by licensed veterinarians for pet health needs.

Practo, an integrated healthcare company, has launched a veterinary telemedicine service on its platform. The India-based company has partnered with licensed veterinarians across the country to offer 24/7 online pet consultation services.

According to the company, there are over 20 million households with pets in India, and there has been an increase in the adoption of dogs and cats in a work-from-home setting. With that in mind, the service aims to help pet owners get medical help for their furry friends from the comfort of their own homes. The service can be used to talk to vets about issues that do not require a physical examination or warrant an emergency visit to the clinic.

Launched as a pilot project last month, Practo said it registered nearly two lakh search queries for pet parents, prompting them to officially launch the service as part of the telemedicine services of the ‘business. Most of the veterinary queries were about the management of pet diets, flea and tick medications, food allergies in pets and behavioral issues in pets, according to the company. They further added that queries came from across the country with Bengaluru, Hyderabad, Delhi NCR and Mumbai at the top of the list.

Commenting on the new initiative, Siddhartha Nihalani, Vice President – Product, Practo, said: “Our foray into virtual veterinary care aligns with our broader vision of improving access to quality healthcare. With many people taking care of pets for the first time during the coronavirus-induced lockdown, and several others anxious to visit a clinic in the midst of this pandemic, we want to offer them a practical but reliable solution. ”

With Practo’s veterinary telemedicine service, pet parents can connect with a verified veterinarian via audio or video call or even text messages. The service will be available on the Practo application as well as on the website.

Dr Daisy Rani, veterinarian from Chennai with 25 years of experience, said: “Helping people take care of their pets is the best part of being a vet. She further added that she was happy that Practo added veterinary services as part of its telemedicine platform. “Being able to do this in a practical way for parents of pets, especially during a pandemic like this, is a truly enriching experience.”


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